Yoshino's camera store and his immense familiarity with deluxe foreign cameras became a huge success with photography enthusiasts in Japan, buying and selling luxury Leica and Contax cameras, which also gained popularity with US Army soldiers stationed in Japan after World War II. Yoshino's ambition, however, would require substantial investment, which he gradually self-funded from his family business in transportation and his passion for cameras by the establishment of a small camera store in Tokyo's Kanda district. Both fascinated and yet increasingly frustrated by the limitations of the cameras produced at that time period, where each camera's merits and demerits were not solved by just one camera, Yoshino visioned creating a high-precision interchangeable single-lens reflex camera modular system of his own design. At an early age Yoshino showed deep reverence for the technical innovation and mechanics of world-renowned cameras produced by the likes of Leica, Contax and Rollei. 23 November 1988), wherefrom the Latinized Zenza Bronica brand name is derived, was the third son born into a Japanese rice merchant family. The company's founder ZenzaburР•РЊ Yoshino (in Japanese: РµС’вЂ°Р№вЂЎР‹РµвЂ“вЂћРґС‘вЂ°Р№С“Р‹, b. 1.2 Acquisition and product discontinuationР”В«efore introduction of the first of what would become a dynasty of Zenza Bronica cameras in 1959, the Latinized Zenza Bronica name was already a popular Japanese luxury goods brand of the Shinkodo Works (in Japanese: Р¶вЂ“В°РµвЂ¦вЂ°РµВ вЂљРёР€Р…РґР…СљР¶вЂ°Р‚) since 1947, specialized in the production of intricate crafted and decorated personal accessories, such as metal cigarette lighters and cases, cosmetic compacts, and watches, of diverse styles and designs.

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